Strategic Management Analysis Essay Example | Topics and Well Written Essays - 2500 words

Strategic Management Analysis - Essay Example t PESTEL analysis is generally a tool that assists the organisations to make the strategies by helping them to comprehend the external environment where they operate now or might operate in the near future. PESTEL analysis will assist Thomas Cook in understanding its environment in which it operates and will assist them to build certain strategies in order to overcome the threats that it possesses (Renewal Associates, 2003). The head of the political system of Britain is a monarch. The three arms of the state as stated in the classical political theory are the executive, the legislature and the judiciary. There are three political parties in the UK system of politics namely the Labour Party, the Conservative Party and the Liberal Democrat Party (Roger Darlington, 2010). The government of the UK doesn’t permits spending its money in countries abroad and prefers its citizens to spend their money in the UK itself and take their holidays in the UK instead of abroad in order to promote domestic tourism. This might have an adverse impact upon the Thomas Cook. The economic crisis of Greece had an adverse affect on the holiday booking in the country. In addition to this it was evident that the currency rate fluctuation also has an adverse impact upon the outbound as well as inbound tourist. The value of sterling or pound in opposition to another currency has an impact upon the cost of coming to the UK for the inbound tourists. The fluctuation of currency rates may affect the tourism in other ways as well. The tour operators may find out that the charges that have been decided with hoteliers as well as transporters in different nations might increase as well as decrease because of the ‘currency movements’. There has been a trend of accessing the internet and buying the necessary goods online in the UK. People of the UK love to listen to music and radio; and like to socialise by entertaining families and friends at home rather than going outside. They are more

Definition of Theme Park Essay Example for Free

Definition of Theme Park Essay A theme park is a group of attractions, rides, or events in an area made for the amusement of people. It is an amusement park where the rides and attractions are based on a central theme, for example, Disney World, Hershey Park, and Universal Studios. A theme park must have many different types of attractions for visitors for them to travel far from their homes such as parks/gardens, wildlife, ancient monuments, museums, or special events. The main type of visitor attraction as of recent are man-made structures for the purpose of gathering visitors, or roller-coasters. Attractions are only one part of theme park, what sets theme parks away from other events of attractions such as ski resorts, beaches, etc. , is single-pay admission, majority of the area is man-made, an atmosphere of a dominant theme, and the requirement of high capital investors. Although beaches and ski resorts also require investment, it is nothing compared to the amount of investments in top theme parks such as Disney. As stated before, theme parks have a central concept or atmosphere which they base their park, merchandise, rides, food, and entertainment. A theme park must also be able to accommodate any amount of visitors, there must always be enough room. A theme park usually will always be built to hold more people than it normally has, in comparison, on a busy day at a beach people will be unable to find a spot. My favorite attribute for a theme park is its infrastructure. A theme park must have elements such as water supply, electricity, waste disposal, security, and communications. I find it amazing at the amount of investment into the infrastructure, to the point where some of the top theme parks could become their own country. A theme park must have all these elements and attributes not to keep it running, but for it to attract visitors and guests to their park. A theme park is not a theme park without guests.

The Role of Women in The Stone Diaries Essay -- Stone Diaries Essays

The Role of Women in The Stone Diaries  Ã‚  Ã‚      Gender inequities have existed since the beginning of time.   The various roles assigned to men and women in society have served to perpetuate differences that even until the present have not been overcome.   These gender differences are evident in The Stone Diaries by Carol Shields.   Initially the main character, Daisy Goodwill, is a pathetic, weak woman whose only joy comes from appreciating the small things in life.   After a series of personal events, she changes dramatically and becomes a stronger individual.   Daisy’s continual need for self-reliance is fulfilled by the changing society around her.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Daisy’s initial character is anything but extraordinary.   She is ordinary in every way except her birth.   Neither of her parents knows her mother is pregnant.   Her mother dies in childbirth, leaving Daisy to find her place in society without her mother’s example.   Daisy grows up in a normal home, with guardians and basically lives a normal life.   Daisy’s moderate intelligence affects her both positively and negatively.   Daisy has certain fundamental needs, which sadly go unnoticed by those around her and even sometimes by herself.   Her appreciation of the small pleasures in life is attributed to her ordinariness.   As critic Geraldine Sherman points out, â€Å"Shields demonstrates there are no small lives, no lives out of which significance does not shine.   She makes us aware that banality, ultimately, is in the eye of the beholder† (47).   Her view of the beauty of nature and her cur iosity towards people in general portray this.   On the other hand, Daisy’s average intelligence causes her inability to express herself.   Her conversations with her mother-in-law to be, Mrs.Hoad, ... ...ne.† The Spectator, September 4, 1993: 28 – 29. Rpt. In Contemporary Literary Criticism. Ed. Bringham Narins and Deborah A. Stanley.   Vol. 91 Detroit: Gale Research, 1996. 167-168.     Fitzgerald, Penelope. Rev. of The Stone Diaries, by Carol Shields. The London Review of Books September. 1993: 19-22.     Pool, Gail. â€Å"Imagination’s Invisible Ink.† in Women’s Review of Books, Vol.XI, No.8, May, 1994: 20. Discovering Authors The Gale Group, 2000. Available via http://www.galenet.com/servlet/GLD/hhits?c†¦d&o=DataType&n=10
=d&NA=shields%2C+Carol. (28 march 2000).      Sherman, Geraldine. â€Å"Straining to Fulfill Ambitions.† The Globe and Mail 2 October.1993, natl.ed.: Cl+      Shields, Carol. The Stone Diaries. New York.: Penguin Books USA Inc. 1994.            Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚                       Ã‚  Ã‚  Ã‚     

Education in the United States Essay

Education is one of the most significant events in someone’s social life, yet a controversy. Many would think how is education a controversy; well a problem that concerns many parents would be their child’s low testing scores and behavioral problems. This results in the American education system failing to educate students with efficient knowledge to succeed in college or in the work force. While people are finding the solution of changing the education system by using the Asian model, others believe in keeping the American model by adjusting it to make it useful. Even though they both have their advantages and disadvantages the best education system for the United States would be the Asian model. The United States fundamental instruction is to see every child in school and do their best in all subjects. According to William S. Robinson, â€Å"New Math-Science Study Rates U.S Students Mediocre At Best†, American eighth-graders scored better than 17 nations in math and 18 nations in science. This concludes that students were making progress in their class subjects making the United States above all nations. Indeed the United States method has worked, but not helped students obtain knowledge for college or any other form of education. The United States has failed in teachers presenting poor teaching skills to students. For example, American teachers try to cover as much information as possible on a certain subject, as stated by Robinson’s article. Students gather so much information that as a result they do not understand half of what is being taught. After plenty of information is being accumulated, children are left confused and left unknown. The Asian educational method provides students with rigorous essentials of teaching. For example, one way they have students motivated is by exceling in modern technology, found in James Fallows, †Strengths, Weaknesses, and Lessons of Japanese Education†. Students get to engage in a way they never  have before putting their mind into a process of thought and imagination. The flaw on the Asian method is how they have an excessive pressure on students. The pressure includes staying extra hours after school learning more curriculums, complete coursework with excellence, and get into a prestigious university. The number one focus for these kids is to study until they achieve their goal. To make progress in the United States the education system needs to be taken to a different level. By making this happen the United States should reinforce the Asian model of the education system. One Asian method that can be applied is stressing on students on how effort is the explanation of achievement. According to Barbara Vobejda, â€Å" Why are U.S Kids Poor In Math?† implies how Americans see lack of improvement in a subject because they are not good. Whereas Asian mothers sit down one on one helping their child with certain equations. They expect their child to have everything done perfectly, no errors or smudges. This helps improve the performance of the student and helps the student grasp the information at an easy pace. Even though they have a lot of pressure they manage to accomplish their goals and aspirations. By changing the education system students will produce well-built math skills, excellence in language arts, and creativeness in fine arts. The United States education system needs to be changed in a way where students will excel in their learning. The change will benefit millions of children during their academic learning experience and make them successful. The solution is implying Asian methods, making the United States education system stronger. The United States will create stability in schools, excellent test scores, and performances at schools will rise.

Huck Finn and Social Justice

Huc   Chenxing Ouyang 3/20/2013 American Lit-Social Justice & Huck Finn â€Å"Persons attempting to find a motive in this narrative will be prosecuted; persons attempting to find a moral in it will be banished; persons attempting to find a plot in it will be shot. † This notice at the beginning is controversial; some people say that it is a warning that was written for readers at the time when slavery was a sensitive issue to talk about, while others interpret it as a satirical comment about the way literature is scrutinized to find means and morals in a book.But I believe what Mark Twain is trying to say is: â€Å"Don’t try to analyze the book, just read it for fun, no pressure! â€Å" In the book   The Adventures of Huckleberry Finn   by Mark Twain, the lifestyle   of the Southerners in the mid-1800s are depicted through the eyes of a 13 years old boy Huck Finn living along the Mississippi River. It is a book about the search for freedom. Main characters in the movie seek freedom from social and moral constraints. Throughout novel, Huck learns to follow his own morals and values over what society deemed to be acceptable in the 1800 s.He eventually achieved what he desires the most-freedom. In Twain’s opinion, it is the â€Å"closed mindsets about slavery of the society prohibited the development of personal morality and social justice. †   Ã‚   One of the most important issues presented in this book is slavery. The superiority of whites was one of the causes of slavery. At the time when Mark twain was grown up, White men were born with privilege and superiority whereas blacks were doomed to be slaves. In The Adventures of Huckleberry Finn, Papa says to Huck: â€Å"You're educated; too, they say; can read and write.You think you're better’n your father, now, don’t you, because he can’t? I’ll take it out of you†. When Papa finds out that Huck is being sent to school by Ms. Watson and edu cated, he is intimidated by the fact that his son, is being civilized and going to be a better person than he is. A sense of insecurity is developed and Papa immediately sees Huck as a threat to his inherited privileges. This insecurity symbolized the whites’ fear of losing dominance over black people.In Papa’s mind, Huck is his property; it is a bit strange for us to think that someone is actually â€Å"owned† by someone else, but at a time when slavery is tolerated publicly and has been practiced for hundreds of year, it is quite normal for people to dismiss the idea of individuality and personal freedom. The act of taking money away from Huck to buy drinks just because Huck is his â€Å"property† implicates the southern tradition of whites forcing slaves to work on cotton fields in order to make money.Also, Papa saves his pride by kidnapping Huck from Ms. Watson without considering Huck’s willingness of doing so symbolized the privilege of white s dominating blacks in the old times. Hypocrisy plays another major role in the book. Mark Twain presents the hypocrisy of Southern society through the feuds between the Shepredsons and Grangerford. Huck observes that â€Å"He hadn't seen no house out in the country before that had so much style† when he first comes to the family.The fancy house where the Grangerfolds live shows the notations of aristocracy, in this house â€Å"there are beautiful curtains on the windows, white with pictures painted of castles. † The curtains painted with castles give the family a sense of superiority over other villagers. These minor details make them think that they are above everyone else. Along with the false aristocracy the Grangerfords also possess a false knowledge of academics. When Buck is asked to spell Huck’s name, the boy spells â€Å"GeorgeJaxon† instead of â€Å"Jackson†, he misspells it.Buck mentions earlier that he went to school but he is not as ed ucated as he though he is. It is pretentious for the family to consider themselves as highly educated upper classmen when their son can’t spell correctly. Besides being pretentious and falsely aristocratic, the Grangerfords also are very religious. On Sunday both families attend church. When Huck goes in with the family he notices that in both the feuding families, â€Å"the men take their guns along† to church and talk about how the sermon was â€Å"all about brotherly love† after church.They slaughter each other brutally for the rest of the day yet they think they are good and God loving. Morality is another important theme in the book, Twain wrote Huck’s character to illustrate the changing values of morality and ethics in society. Huck is a round character, he starts out an innocent child who expects nothing from life but freedom, then gradually grows up and learns to follow his own morals and values over what societies deemed to be acceptable. For ex ample, in Charpter 31, Huck says: â€Å"All right then, I’ll go to hell! He decides to save Jim out of slavery against all odds. Although Huck was tempted to write a letter to Ms. Watson, informing her of Jim’s location, he follows his own moral value and decides to save Jim. This act shows that Huck has developed the maturity to accept consequences such as going to hell for his willingness to save Jim in order to follow his own value and satisfy his own moral standard. Early in the novel, Huck feels guilty of aiding a runaway slave escape from the good Christian women, but his racial discrimination against Jim lessens as the novel progresses.Their relationship reflects the conflict between the racist environment that Huck grows up in and their needs for each other. Eventually the conflict resolves itself when Huck realized that â€Å"Just because you’re taught that something’s right and everyone believes it’s right, it don’t make it right †. This quote shows that racism has been infused into Huck’s life and Jim’s words show that even though he is uneducated like other slaves, he has the ability to overlook Huck’s racism. Twain brings out these ideas and thoughts with the force of a child’s moral compass elegantly.President Barack Obama said in his inaugural speech: â€Å"we have always understood that when times change, so must we; that fidelity to our founding principles requires new responses to new challenges; that preserving our individual freedoms ultimately requires collective action. † He points out the importance of finding our own moral and ethic principles so that we are capable of facing new challenges the society presents to us. In the Adventures of Huckleberry Berry Finn, Mark Twain points out the the same thing.Huck is in moral conflict with the values and moralities of the society in which he lives. He is deeply confused by what the society needs him to do and w hat he wants to do as an individual. Huck eventually makes a moral choice based on his own valuation of Jim's friendship with him, a moral choice leads that leads an direct opposition to the thins he used to be taught. What President Obama and Mark Twain are both proposing is that it is our unsatisfaction of own conditions drives us to question the received values of society, in which way, we get on the road of seeking our own values.We experience emotions that we never experienced before by fitting on other people's shoes, thus we learn how to sympathize. A new ways of rationalizing and moralizing is developed. Mark Twain used â€Å"n-word† in his book to satirize that South for it long history of slavery and to make people realize how harsh African Americans were treated back in the days. By providing an accurate glimpse in to our horrible past, it makes us retrospect and think about the meaning of fairness and equality. Mark Twain proposes in his Lecture Notes that â€Å" a sound heart is a surer guide than an ill-trained conscience†.He wants us to know how important it is for us to keep seeking and improving their understanding of fairness and justice. Like the way he describes the novel â€Å" a book of mine where a sound heart and a deformed conscience come into collision and conscience suffers defeat† which is consistent with Obama's speech on freedom. â€Å"We hold these truths to be self-evident, that all men are created equal; that they are endowed by their Creator with certain unalienable rights; that among these are life, liberty, and the pursuit of happiness. Speaking in general, Mark Twain identifies the problem of society, and makes us think deeply about things such as individual freedom, personal value and moral principles. President Obama reinforces them, he advocates the importance of certain notation of fairness and equalities so that minorities won't be oppressed because of majority’s decisions. Throughout the no vel, society’s voice is heard through the voice of 13 years old boy Huck. The racist and hateful contempt that existed at the time is at many times present.It is vital for us to recognize that Twain disputes these ideas throughout the novel. Twain brings out into the open of the unfairness of the society and makes the readers to challenge the belief of social norms. By using satire, irony and sarcasm, Twain points out the stupidity of slavery and illustrates society’s viewpoints of morality in contracts with Huck’s own way of identify morality through his adventures with Jim. These social justice issues about slavery, poverty, hypocrisy and morality are real and as a matter of fact, we are experiencing it every day in different degrees.Use the war in Iraq as an example of a religious hypocrisy, while President Bush is trying to convince the Arab world that his war is about liberation, most Arabs see it for what is really is; it is a grab of economic and natural resources, an attempt to avenge Bush’s father’s honor by executing Saddam and a declaration of US’s world dominating power. The Adventures of Huckleberry Finn presents the issues on social justices in a humors way, it is exciting to read as well as engaging people into deep thinking.

To Tide You Over

To Tide You Over To Tide You Over To Tide You Over By Maeve Maddox Carol Dedrick wonders about the expression to tide one over: A quick Google search found most folks believe the saying to be tide me over vs. tie me over. I did find one seemingly credible site [that] supported the opposite. Do you know the origin of the statement, and the correct version? I found the site that defends the error tie me over. The blogger is very firm in his/her contention, but presents nothing more than personal opinion to support it. The word tide is from the Old English word for time or season. Yuletide, for example, means the season of Yule. German Zeit is cognate with tide. Tide meaning rise and fall of the sea came into use in the 14th century. This meaning derived from the notion of fixed time of high water. Old English used the words flod for high tide and ebba for low tide. Tide as a verb is recorded from the 1620s. Heres the OEDs definition of the expression to tide over: to get over or surmount (a difficulty, time of stress, etc.) as if by rising on the flowing tide, or by taking advantage of a favourable tide. Speakers to whom the expression tide over is unfamiliar mistakenly write tie over: Journal Page To Tie You Over Oftentimes, A Fast Cash Advance Loan Can Tie You Over Those Lean Moments To tie you over until our full review lands, heres a first look at the opening levels of the campaign It should be enough to tie you over until you find yourself a new boyfriend. Perhaps these writers see the image of people clinging to a rope, rather than someone in a ship being borne up and carried by the tide. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:20 Computer Terms You Should KnowLoan, Lend, Loaned, LentWords That Begin with Q

still missing essays

still missing essays The Setting of the novel takes place in Boston, Back Bay on Sixty-three Fremont Street The characters are Susan Selky, Alexanders mother and a psychiatrist, Alexander Graham Selky Jr, a 6 year old boy, the son of Susan Selky, Graham Selky, the father of Alex, and the ex-husband of Susan, Jocelyn, Susans best friend whos little daughter Justine go to school with Alex, Detective Al Menetti, the detective who help investigates the missing of Alex, Malvina Roberts, the lady who tips the people off where Alex is. The conflict happens when Susan gets this lead from a crazy lady named Malvina Roberts who calls in from Connecticut and says that the devil has Alex next door in her neighbors house. The police doesnt believe her at first. Then Detective Menetti tells Susan and she says check it out it might be the real lead. Menetti then goes over to Connecticut and find out if there really is a boy there. He goes over to the house that Malvina tells him. Then this guy come with a little boy, Alexs description. Menetti then watches them . Then he waits until they go in the house, then ring the doorbell and arrests the man and brings Alex home. The internal conflict is when Susan is fighting with herself, that if she hadnt trust Alex so much, and make him walk him to school by himself that maybe he would be home. The external conflict is when Susan blames Graham for losing Alex because if he was home she could have walked him to school and this wouldnt have happened. The plot of the novel is Susan Selky, she lets her little boy Alex walk to school and from because he is a responsible 6 year old boy. When Alex leaves the house in the morning he never returns home. Susan gets scared, and calls Jocelyn, her friend and asks if her daughter saw Alex in school. Jocelyn says no, Alex wasnt in school. Susan then calls the police and tells th ...

Animal Domestication - Table of Dates and Places

Animal Domestication - Table of Dates and Places Animal domestication is what scholars call the millennia-long process that created the mutually beneficial relationship that exists today between animals and humans. Some of the ways people benefit from owning a domesticated animal include keeping cattle in pens for access to milk and meat and for pulling plows; training dogs to be guardians and companions; teaching horses to adapt to the plow or take a farmer to visit relatives living long distances away; and changing the lean, nasty wild boar into a fat, friendly farm animal.   While it may seem that people get all of the benefits out of the relationship, people also share some of the costs. Humans shelter animals, protecting them from harm and feeding them to fatten them up and make sure they reproduce for the next generation. But some of our most unpleasant diseasestuberculosis, anthrax, and bird flu are just a fewcome from the proximity to animal pens, and it is quite clear that our societies were directly molded by our new responsibilities. How Did That Happen? Not counting the domestic dog, who has been our partner for at least 15,000 years, the animal domestication process started about 12,000 years ago. Over that time, humans have learned to control animal access to food and other necessities of life by changing the behaviors and natures of their wild ancestors. All of the animals that we share our lives with today, such as dogs, cats, cattle, sheep, camels, geese, horses, and pigs, started out as wild animals but were changed over the hundreds and thousands of years into more sweet-natured and tractable partners in farming.   And its not just behavioral changes that were made during the domestication processour new domesticated partners share a suite of physical changes, changes that were bred it either directly or indirectly during the domestication process. A reduction in size, white coats, ​and floppy ears are all mammalian syndrome characteristics bred into several of our domestic animal partners.   Who Knows Where and When? Different animals were domesticated in different parts of the world at different times by different cultures and different economies and climates. The following table describes the latest information on when scholars believe different animals were turned from wild beasts to be hunted or avoided, into animals we could live with and rely on. The table summarizes the current understandings of the earliest likely domestication date for each of the animal species  and a very rounded figure for when that might have happened. Live links on the table lead to in-depth personal histories of our collaborations with specific animals. Archaeologist Melinda Zeder has hypothesized three broad pathways in which animal domestication might have occurred. commensal pathway: wild animals were attracted to human settlements by the presence of food refuse (dogs, cats, guinea pigs)prey pathway, or game management: in which actively hunted animals were first managed (cattle, goats, sheep, camelids, reindeer, and swine)directed pathway: a deliberate effort by humans to capture, domesticate and use the animals (horses, donkeys, camels, reindeer). Thanks to Ronald Hicks at Ball State University for suggestions. Similar information on the domestication dates and places of plants is found on the Table of Plant Domestication. Sources See table listings for details on specific animals. Zeder MA. 2008. Domestication and early agriculture in the Mediterranean Basin: Origins, diffusion, and impact. Proceedings of the National Academy of Sciences 105(33):11597-11604. Domestication Table Animal Where Domesticated Date Dog undetermined ~14-30,000 BC? Sheep Western Asia 8500 BC Cat Fertile Crescent 8500 BC Goats Western Asia 8000 BC Pigs Western Asia 7000 BC Cattle Eastern Sahara 7000 BC Chicken Asia 6000 BC Guinea pig Andes Mountains 5000 BC Taurine Cattle Western Asia 6000 BC Zebu Indus Valley 5000 BC Llama and Alpaca Andes Mountains 4500 BC Donkey Northeast Africa 4000 BC Horse Kazakhstan 3600 BC Silkworm China 3500 BC Bactrian camel China or Mongolia 3500 BC Honey Bee Near East or Western Asia 3000 BC Dromedary camel Saudi Arabia 3000 BC Banteng Thailand 3000 BC Yak Tibet 3000 BC Water buffalo Pakistan 2500 BC Duck Western Asia 2500 BC Goose Germany 1500 BC Mongoose? Egypt 1500 BC Reindeer Siberia 1000 BC Stingless bee Mexico 300 BC-200 AD Turkey Mexico 100 BC-AD 100 Muscovy duck South America AD 100 Scarlet Macaw(?) Central America before AD 1000 Ostrich South Africa AD 1866

Business law Essay Example | Topics and Well Written Essays - 2250 words - 1

Business law - Essay Example bligation under a contract arises when two or more parties enter into an agreement with each or among each other and that agreement is entered into with a consideration or by Deed and no mistake, misrepresentation or frustration is attendant before, during or after the agreement. Under such kind of agreement the promisee is obliged to deliver and the promissor is entitled to receive in accordance with the terms of the contract and in the event of failure of the promisee to deliver what is expected of him, then the promissor is entitled to recover damages for breach of contract. 2 In the present case, Bajool freely entered into a contract with BSP with the terms of the contract clearly set forth in the agreement. The time of deliveries is specific as well as the manner and amount of payments in installment. Although there is always a probability that prices of any commodity may from time to time fluctuate, as in this case, Bajool did not negotiate for a provision at the time of the ag reement that would stipulate that in the event of a fluctuation, particularly a rise in the price of industrial salt, the agreed contract price shall forthwith also increase under a ‘rise and fall’ clause. Absent such a clause and considering that the contract is not long-term, Bajool is not justified in forcing BSP to agree to a different contract price and ultimately terminated the contract when the same failed. Therefore, Bajool’s termination of the contract is unwarranted and unjustified. This is especially true if the agreement of the parties had been put into writing considering that the Australian legal jurisdiction strictly adhere to the ‘parol evidence’ rule. This rule states to the effect that when the terms of an agreement are put into writing, then no other evidence of the intention and the terms that the parties agreed in the contract can be admitted to prove the terms agreed upon by them. This is the same doctrine held in the case of Me rcantile Bank of Sydney v

The Important of the Immigrants in the USA Essay

The Important of the Immigrants in the USA - Essay Example The actions of immigrants to reach United States in the modern world have come to be derided and admired in equal measure but this has not deterred immigrants from putting in the effort to get to this country because they believe that they can have better lives within it (Foner & Fredrickson 2005, p.46). Those who deride immigration, whether legal or illegal, often do not take into account that it is immigrants who help in the development of a large chunk of the economy as well as its society and political scene so that America has become a unique and diverse society. Most of the immigrants to United States in the eighteenth century tended to come from northern Europe specifically Germany, Britain, Netherlands, and Scandinavian countries. These immigrants often came to this US to take advantage of the opportunities available and start their life afresh. The immigration that took place between the mid eighteenth century and the first half of nineteenth century was as a result of the agrarian revolution in Europe which forced many peasants out of their land, which they had worked for generations (Evans, 2001). As a result, many of them came to United States because it held the promise of significant land holdings, as well as work in its growing and developing cities. Those immigrants who came to United States after 1850 were predominantly of eastern European origin as well as of Irish descent. While the former often came to United States to escape the almost unceasing state of conflict and poverty that affected their homelands, the Irish immigrated mainly because of the potato famine that hit Ireland during this period. Most of these immigrants to United States from Eastern Europe were illiterate and often ended up working menial jobs in cities as New York and Chicago in order to make ends meet. From mid-20th century, immigrants ceased being predominantly from Europe and instead from across the world, as many individuals wanted to come to

Medical Malpractice in the Death of Mrs. Hoover Case Study

Medical Malpractice in the Death of Mrs. Hoover - Case Study Example In order for it to be considered a criminal case, the defendant's actions must be considered to be so grossly negligent that it was with willful and malicious intent that they committed the act that lead them to trial. Specifically, ""That degree of negligence or carelessness which is denominated as gross, and which constitutes such a departure from what would be the conduct of an ordinarily careful and prudent manas to furnish evidence of that indifference to consequences which in some offenses takes the place of criminal intent."24 or "Negligence, to be criminal, must be reckless and wanton (Monico 1)". The type of tort that is appropriate for this case is malpractice. This is clearly a case of malpractice because the defendant acted outside her Scope of Practice. According to the Federation of State Medical Boards, "Scope of practice define s those health care services a physician or other health care practitioner is authorized to perform by virtue of professional license, registration, or certification. Health care professionals' scopes of practice sometimes overlap reflecting shared competencies (Federation of State Medical Boards, 2005)". As a Medical Assistant, Smith acted outside her scope of practice as a Medical Assistant as defined by her State's laws and medical direction. A Medical Assistant may only order, obtain and provide medications with a Doctor's Written Orders (Buppert 1). In order to have avoided this situation completely, Smith could have chosen to remain within her scope of practice as a Medical Assistant. Smith could have advised Hoover to seek the care of another medical professional, or, if necessary, call for an ambulance or report to a hospital emergency room. Due to the fact that Hoover was in so much pain, Smith could have contacted an ambulance or a hospital for Hoover so that she could receive immediate medical care. The Doctrine of Respondeat Superior dictates that Dr. Jones can be held liable in this situation. Specifically, Respondeat Superior can be used when "it is determined that the medical provider exercised control over the negligent provider's means and methods of work (Regan 1)". As Smith's superior, Dr. Jones worked closely with Smith close enough to the point where she knew the exact medication that his patients receive. Dr. Jones is explicitly responsible for the actions of his employees and the occurrences within his office, and probably has multiple forms of insurance for situations like this. However, Respondeat Superior can prevail in this case because Smith ordered the prescription as if Dr. Jones had ordered it, leading the patient to believe that she was truly being prescribed this medication by her doctor. The Good Samaritan Law may not apply in this case. In general, the Good Samaritan Law's intent is to release the legal liability of an average person, including licensed medical professionals, who provide emergency care to a person experiencing a sudden medical emergency. The only exceptions to this case are actions that are considered to be criminal or grossly negligent. The Good Samaritan Law also does not change the scope of practice for those people who are performing as, or have identified themselves as, a medical professional while rendering emergency medical care. To cite the State of Georgia's Good Samaritan Law, "Nothing in this Code section shall be

French Revolution Essay Example | Topics and Well Written Essays - 750 words

French Revolution - Essay Example Very early in the course of activities that unfolded during the revolution, the revolution lost its impact. This can be supported and said on the basis of the fact that entities like Reign of Terror came into existence(Lutz and Lutz, 194). Reign of terror, as the name would imply was one outright reactionary, and non elected entity. It was completely violent in its outlook and it worked on principles of revolt and reactionary mindset. Revolutionary measures and not evolutionary measures was the cry and manifesto of Reign of Terror. The initial troubles faced by France in form of offensives by Prussia and Austria termed it another failure at hand, given the fact that the country and its people were faced with the problems from inside, least to solve and spare out resources for the external aggression. The only democratic entity that came into power was the Directory. It lasted from 1795 to 1799, however it was marred by plethora of flaws and shortcomings in its own. It was faced with challenges of corruption, inability on behalf of the elected members, the lack of institutions and various other elements that make or break a democratic institution and organization. Hence from this perspective as well, the French revolution may not be termed as the successful story. The rise of Napoleon Bonaparte to power marked the severe blow towards the entire activity of the revolution. He was a military man who had taken over the power in Brumaire coup, and later on paved his way towards the life long Emperor of France (Scott, 2). Hence, the revolution that was initiated for the purpose of bringing about democracy in the country ended up providing a platform for a usurper like Napoleon Bonaparte to enact his own empire and declare himself the emperor. This hawks naked and wide into the eyes of those who declared the revolution a success. The final blow was suffered by French Revolution in the wake of the

Is Mind Indepent of Body Essay Example | Topics and Well Written Essays - 750 words

Is Mind Indepent of Body - Essay Example Thus, the mind or brain may interact with the body in a way that it needs it to remain alive and to direct other parts of the body that would make it a coherent body. It is independent however in a way that it is capable of thought and consciousness that other parts of the body does not have. 2. If you consider the mind to be strictly physical (material), then how do thoughts arise out of simple matter? (Or instead: What special "something" do we have that allows for consciousness that other things like chairs do not have?)Â   The brain is not strictly an organic body part that is placed inside the human being’s head whose mere function is limited to physical activity. It is the repository of consciousness that makes us human beings that is separate from the rest of the animals. It is capable of thought, imagination and thinking. Consciousness just resides in the organic life form which is the brain because it is the body that is capable of thought similar to consciousness. Consciousness or electro-magnetic activity in the brain has already been recorded by technology afforded by modern science. Science has already determined that consciousness is made up of energy and energy do not die unlike organic beings such as human body. Thus, when the body dies and along with it is the repository of the consciousness which is the brain, it does not necessarily mean that the consciousness will also perish or cease the consciousness. It will just instead leave the body. This departure of energy from the body when a person dies has already been captured by modern imaging technology. So as to where the consciousness or energy goes after death, is the subject of many religions in the world depending on what religion a person is affiliated or believes with. Others will say that such energy will just be reborn depending on one’s karma while others will say that it will be reunited with its creator in Heaven or Paradise. But what is

Three Gorges Dam in China Essay Example | Topics and Well Written Essays - 750 words

Three Gorges Dam in China - Essay Example Even though, Chinese authorities describe the construction of this dam as a landmark, many of the environmentalists questioned such claims. It is a fact that this dam is the blend of social, engineering and economic successes; however the controversies surrounding the construction of this dam are still creating headaches to the Chinese authorities. â€Å"The massive project sets records for number of people displaced (more than 1.2 million), number of cities and towns flooded (13 cities, 140 towns, 1,350 villages), and length of reservoir (more than 600 kilometers)†1. Moreover many of the wild life lost its habitat as a result of the construction of this dam. Ecological problems, high risk of landslides, etc are some other issues raised by the critics of this dam. This paper briefly analyses the history, statistics and the environmental impact this dam has had on the area surrounding its location. â€Å"The Three Gorges Dam spans the Yangtze River at Sandouping, Yichang, Hube i province, China. Construction began in 1993†2. It is the biggest hydroelectric power station in the world at present with a capacity to produce 18200 MW electric powers. It was partly commissioned in 2008 and is expected to be fully operational by 2012. It is expected that the when it is fully operational, its capacity may reach 22500 MW of electric power. This dam was constructed for multipurpose. Even though the major purpose of constructing this dam was to find an answer to the huge energy crisis facing by China, prevention of flood, increasing shipping capacity etc were some other major objectives behind the construction of this dam. The major criticism labelled against hydroelectric power projects all over the world is about the environmental problems such projects can generate. Since Three Gorges Dam is the biggest in its category, the environmental problems produced by it cannot be neglected. As in the cases of other hydroelectric power projects in the world, the envi ronmental impacts of this dam could be more visible as time goes on. The submergence of hundreds of factories, mines and waste dumps, and the presence of massive industrial centres upstream are creating a festering bog of effluent, silt, industrial pollutants and rubbish in the reservoir. Erosion of the reservoir and downstream riverbanks is causing landslides, and threatening one of the world’s biggest fisheries in the East China Sea. The weight of the reservoir's water has many scientists concerned over reservoir-induced seismicity3 Yangtze River is the third biggest river in the world and its coastal areas are highly fertile and heavily populated. â€Å"The world's largest dam will flood over 62,000 acres of farmland, 13 major cities, 140 large, and hundreds of small villages along the river's banks, necessitating the evacuation and relocation of over one million people†4. The wild life around the coastal areas of Yangtze River lost its habitat along with millions o f people. The beautiful landscape which was earlier filled with a variety of agricultural crops, converted into an ocean which may become an ocean of waste as time goes on, as a result of the construction of this dam. â€Å"Water quality in the main reservoir remained stable, but pollution was worsening in tributaries because of high levels of nitrates and phosphates that had already endangered drinking water in some areas†5. In other words, not only the water inside the dam, drinking water sources in the neighbourhood of this dam also could be polluted as result of the construction of this dam. â€Å"According to a CNN article, one billion tons of sewage will flow into the reservoir each year. Pollution in the river itself will increase, as the dam will slow water flow, stopping the river’

Is Mind Indepent of Body Essay Example | Topics and Well Written Essays - 750 words

Is Mind Indepent of Body - Essay Example Thus, the mind or brain may interact with the body in a way that it needs it to remain alive and to direct other parts of the body that would make it a coherent body. It is independent however in a way that it is capable of thought and consciousness that other parts of the body does not have. 2. If you consider the mind to be strictly physical (material), then how do thoughts arise out of simple matter? (Or instead: What special "something" do we have that allows for consciousness that other things like chairs do not have?)Â   The brain is not strictly an organic body part that is placed inside the human being’s head whose mere function is limited to physical activity. It is the repository of consciousness that makes us human beings that is separate from the rest of the animals. It is capable of thought, imagination and thinking. Consciousness just resides in the organic life form which is the brain because it is the body that is capable of thought similar to consciousness. Consciousness or electro-magnetic activity in the brain has already been recorded by technology afforded by modern science. Science has already determined that consciousness is made up of energy and energy do not die unlike organic beings such as human body. Thus, when the body dies and along with it is the repository of the consciousness which is the brain, it does not necessarily mean that the consciousness will also perish or cease the consciousness. It will just instead leave the body. This departure of energy from the body when a person dies has already been captured by modern imaging technology. So as to where the consciousness or energy goes after death, is the subject of many religions in the world depending on what religion a person is affiliated or believes with. Others will say that such energy will just be reborn depending on one’s karma while others will say that it will be reunited with its creator in Heaven or Paradise. But what is

The American Revolution Research Paper Example | Topics and Well Written Essays - 1750 words - 1

The American Revolution - Research Paper Example Even though the Great Awakening was a reaction to the Enlightenment it also emphasized on individual freedom, equality and questioning spirit. It can also be seen that the enlightenment thoughts and the spirit of the great awakening also helped the Americans to form a shared common identity and culture which kept them united amidst crippling governmental policies. This paper seeks to explore the major causes of American Revolution and in doing so the paper evaluates how the effects of French and Indian war, philosophies of enlightenment and great awakening, American culture and identity, and imperial policies and taxations after 1783 have contributed towards the great rebellion. Effects of French and Indian War A probe into history clearly demonstrates that the huge financial burden that Britain suffered in spite of winning the French and Indian war was the starting point that triggered the American Revolution. The seven years’ war came to an end with the Treaty of Paris on Fe bruary 10, 1763 whereby France was forced to yield Canada to Britain in return for Guadeloupe and Martinique. Even though Britain and its allies were victorious the long war plunged Britain into great financial debt. As pointed out by Hickman, it was â€Å"in an effort to alleviate these financial burdens, the government in London began exploring various options for raising revenues† (Hickman) and this resulted in a number of colonial policies and legislations among American colonies. Thus, â€Å"the revolution was caused primarily by the mercantile policy by means of which Great Britain sought to monopolize the trade of her colonies for the benefit of the people of the home country† (Johnson/hist Commerce V1123). With this view in mind, the British parliament imposed a number of legislations and taxations on the American colonists. Some of the major acts, in this respect, consist of the Proclamation of 1763, Sugar Act of 1764, the Currency Act of 1764, the Quartering Act of 1765, the Stamp Act of 1765, Townshend Acts of 1770, the Tea Act of 1773, and the intolerable Acts of 1774. All these acts curtailed the liberty of the colonists and made their life miserable. These colonial policies not only created unrest and dissatisfaction but also caused a sense of unity and identity among the colonists under the revolutionary leaders. Effects of Philosophies of the Enlightenment and the Great Awakening The philosophies of the enlightenment and the great awakening contributed immensely to the American War of Independence. Many of the revolutionary leaders got inspired by the Enlightenment philosophical ideas of Thomas Hobbes, John Locke, Jean-Jacques Rousseau, and Montesquieu and it is from these enlightenment leaders that they imbibed â€Å"the concepts of the social contract, limited government, the consent of the governed, and separation of powers† (Kelly). The political theories and principles of the colonial leaders were strongly rooted in th e postulations of these European enlightenment leaders. This has been pointed out by Wilson and Reill when the authors observe that the intellectual strands of the Enlightenment thinkers are â€Å"merged in the works of writers such as Benjamin Franklin, Thomas Paine, John Adams, Thomas Jefferson, John Jay, Samuel Adams, Richard Price, and Joseph Priestley to create theoretical support for

Observation and Coaching Essay Example for Free

Observation and Coaching Essay Much about conversation depends on the rapport between the two parties. As Clutterback explains in his title; â€Å"Creating a Coaching Culture,† the quality of a relationship is determined by the rapport between the two parties in it. A good rapport implies a healthy relationship and therefore a learning conversation. Observations of people in conversation can reveal a great deal about the rapport between them and therefore an insight into the relationship they share. The tell-tell signs will be the body language of the parties in conversation as well as the brief moments of silence they share as part of their conversation. After all 55% of communication is done via our body language and facial expression (Albert Mehrabian – Best Practice in Performance Coaching). Though this task required the observation of the conversation of just a group, I must admit that I had to observer a number of groups in a number of settings before focusing on one. As I carried out these observations, the variations coupled with the literature on the subject brought out very many insights into the power of conversation and the enormity of the focus necessary, as a coach, to execute successfully, a learning dialogue. Staying in control is the ultimate goal and even when going down a slippery slope it is you who would have to determine how far down the slide goes. The Setting In my observations, I discovered that social environment in which the conversation takes place can have a great deal to do with the nature of the conversation. Cafes make for very fast light hearted conversations without much pause or reflection from either parties whilst parks and restaurants allowed for a slower pace of conversation with lots of moments of silence presumably accompanied by deep thought and reflection. The setting also shows disposition to certain types of body language expressed by the parties in conversation. Perhaps it is to do with the pace of the conversation or perhaps the social attributes of the environment. People I observe in parks and restaurants tend to demonstrate more closeness and rapport through their body language than those in cafes would. There were longer moments of eye contact, heavier body contact and more varied facial expressions. This is by no means a scientific conclusion on the impact of the conversational setting on the conversation we have as people but however a cue to pay greater attention to the setting of a coaching session with a coachee. I would imagine, the first step in taking control of the conversation is allowing the setting to be conducive to the objective of the coaching session. As I have noticed in the brief observations I have had, the right setting will allow for the right expressions from both parties and therefore facilitate the depth of the conversation. The danger however is to ignore the casual attributions which may then arise from the cultural dispositions of me as a coach and from the coachee as an individual towards their actions in relation to the environment. Casual Attributions in Conversation The reason why I would like to discuss this at this point is because it plays a lot in our reading, perception and judgement of conversation and particularly body language. The casual attribution theory discusses the reason for the judgement we make on why a person behaves or behaved the way they did. Psychological research on attribution has primarily studied the cause of another person’s behaviour. Attributions are ubiquitous in everyday life and as such are easily overlooked in our everyday conversations. As a coach, I believe it is very important to be acutely aware of the attributions we may place on a coachee’s behaviour or reactions and endeavour to keep an open and non-judgemental mind. This will allow our conversations to be much more forthcoming. Heider (1958) purports that perceivers (a role we would occupy as coaches) seek to attribute fleeting behaviour to stable dispositions. They tend to trace action to dispositions of the actor. In other words, a coach might be caught up in making judgements on the actions of the coachee based on the knowledge the coach has gained on the coachee as a person. This tendency was designated by Ross and Nisbett (1991) the fundamental attribution error. When I reflected on my preference to attribution, I noticed that I have a tendency to gravitate towards individualistic attribution tendencies. As a result to be a better coach it necessitates me to actively seek to balance this. Conversation is a two way process and therefore, awareness of the attributions that the coachee might be predisposed to will be vital. Sometimes the coachee’s action might be a reaction to your action(s) as a coach. It will be important to understand the coachee’s attribution tendencies thereby enabling you not only to manage your expressions (body language) but also to fully understand any actions by your coachee. Miller’s research in 1984 provided evidence that understanding of cultures is imperative in understanding the underlying reactions in conversation. Cultural psychology separates the cultures into individualistic and collectivist with both groups showing different tendencies of attribution. I therefore feel understanding your coachee’s background will be an important step towards achieving a learning conversation. Body Language and Rapport Alebert Merhabian’s theory suggests that when people have a rapport between them, they tend to have mirrored body language (Best Practice in Perfomance Coaching; Carol Wilson p129). This was explicit in my observations. I could tell when both parties exhibit mirrored body language such as leaning towards each other and laughing in tandem. This was a clear sign of the rapport between the parties, a significant indication of the intensity of the conversation. It is my belief that a good rapport between two parties in a conversation will make for easy listening enabling the listener to move up the levels of listening (Carol Wilson p21). The rapport between the two will aid in â€Å"cocooning† the conversation and allow for very minimal distraction. As a coach the objective will be to aim for intuitive listening thus developing a good rapport with the coachee is a step in the right direction. As Carol Wilson explains in her book – Best Practice in Performance Coaching – coaching only truly happens when we listen at higher levels i. e. intuitive listening. On the other hand, contrasting body language in a conversation can be indicative of a negative rapport between the parties in conversation. This might lead to a strained and unproductive conversation. Sometimes, it is necessary to stop and look at the underlying factors for the lack of rapport as opposed to â€Å"forcing† the situation by actively trying to mirror your coachee’s body language. This can at times go right down to the setting or environment or possibly the casual attributions tendencies of both individuals. Summary Conclusion Much has been written about communication and conversation. It remains a powerful tool in coaching and therefore the greater the understanding we have as coaches, the better we will be able to use the conversation tool in executing our duties. In this report, I have looked at the impact on communication and conversation of three different aspects and seen how I can better prepare myself as a coach. My observations were a great cue towards helping me understanding communication. To attain my ultimate goal of always remaining in control, there are a good number of things to take into consideration. A lot in this report has focussed on the non-verbal aspects of the communication process. During the observation, I remained a good distance from the target group and therefore could not match the verbal communication to the non-verbal patterns that I observed. I am intrigued to know what the relation between the two will be. Are words a reflection of feelings? Are we more likely to control our physical expressions to avoid â€Å"causing a scene† in a public place? Are we mostly acutely aware of our surroundings? These are questions to which we might have no answers but can be used as important guides in analysing and controlling conversation. I have learned a great deal from these observations to make me a better coach. It is very important to understand and interpret non verbal cues in conversation paying particular attention to our own personal attributions as coaches that we might bring into the relationship.

Relation Between Nestle And The Brady Information Technology Essay

Relation Between Nestle And The Brady Information Technology Essay The passage introduces Nestle Corporations lack of standard business processes and its attempts to align its information systems and business process. It was aimed at transforming to a unified database accessible to all Nestle Worldwide employees worldwide. Though Nestle seemed to have developed ideas for developments using SAP architectures to make it as a single-minded e-business the project turned failure initially mainly because of the resistances from the employees . I believe that this was because of the incorrect application of a change management strategy .Fortunately Nestle had a chance to learn from its mistakes and revitalize their project. Learning Experiences from Cayenne Business simulation in Nestle The Cayenne Exercises in class was aimed at building project management capability and preparing us for project challenges at work .It can be related to Nestle Case analysis. Considering Nestles Case the New rollout caused problem mainly due to its change management strategy. Its to be accounted that Resistances from Employees was seen and this should be accounted that using approaches like Big Bang (i.e.: Dedicated team), Modular Approaches (i.e.: Project integration happens from One division to other) and Process Oriented approaches (i.e.: Critical Success Factors to evaluate pain areas) could have improved the process while managing implementations. (Lau, 2004) (OLeary, 2000) Lientz Rea (2004)Or nullified by appropriately communicating, counselling and training its staffs on the advantages of the new system and its business implications. The Simulation project in class and The Nestle had potential problems like team chemistry, team dynamics which had to control and hence both these project works did not receive much bbusiness value as it expected originally. One of the main factors was both failed to consider and understand the mindset of the people involved in the project. Systems before implanting change should balance needs work people, steering groups, sponsors, and mainly stake holders, as they are the key people. They must be provided with performance support systems and trainings. Davenport (2000) .else will resulted in Nestlà ©s Struggles and failure with Enterprise Systems projects. Cayenne is a valuable preparation for me to understand and improve my project management capabilities and use process oriented approaches and evaluate critical success factors (Lau, 2004) After restructuring and reengineering its information systems Nestle started yielding the business values. . Relation between Nestle and the Brady case study Brady Corporation as well depended on its information systems for its business. As per the analysis between Nestle and Brady both seemed to have faced almost similar problems i.e.: Information systems and also the adaptivenss of the organizations workforce to these systems. It was seen that Brady had been involved with several other applications which made the complexities internally and externally to the environment. Brady realized the need to move to digitalized technologies to minimize manual errors and cut operational loses . Brady revamped and re-engineered their business operations similar to Nestle by centralizing databases, by effectively using a change management strategies and implementing globally the new business information systems. One of the main factors was both failed to consider and understand the mindset of the people involved in regular use of the application. They gave counselling and training its staffs, key holders, sales, marketing and making them familiarize with their new business methodologies enabling quicker operations control. Davenport (2000) Brady and Nestle realised the need for global expansions and simultaneously keeping its customers happy by implementing process to minimize errors, standardize process and mishaps and thus converting to a customer focused organization and keeping the organizational culture Cayenne is a valuable preparation for me as I understand the need of improving project management capabilities and use process oriented approaches and evaluate critical success factors (Lau, 2004) Both these corporations according to me have never been much keen on following the standardized frame work for an IS / IT implementation to demonstrate best practices frame work and its to be noticed that mostly after a rollout major issues are noted . Using a Standardized framework like ITIL gives quality service provisions and roll out plans meeting business services request and customer demands quickly and gives direct value to business services management. Murray Mohamed (2007) In my opinion Both Nestle and Brady should be considered the use of this because ITIL follows sequences of steps to be considered before deploying an enterprise application. Murray Mohamed (2007) Figure: An ITIL enabled Structural frame work. Source: Murray Mohamed (2007) Cayenne simulation: -Reflective report on acquired key learnings Based on our learning With Mr Martin, was initially focussed on an organization which had a failed project and the steps by which I am as a project member tackles these problems to restructure my organization .We were guided initially through improving project conditions again by highlighting the key performance reassures, resources and focus members like the team, organization and the steering group members. We organized ourselves in a team of six members. The key foundations of the project to be taken accounted to six different periods The reflections from this learning exercise depicts my skills in managing existing project conditions effectively in a new business scenario and gave me lessons like to managing cost and time to take business decisions at the right time Initial focus was on resources, team work and identifying the main issues likely to be raised by the steering committee members and the scope of the project. We believed that Team work itself is an organizational strategy and we used our people constructively and effectively in gaining advantages. In a team we maintained balance, leadership and a good communication which are essential. Thompson (2010). The next in chain followed the requirements section where the consideration was on developing competence and the current standing of employees. In the design phase we learned about developments of blue prints so that we can check for alternate ways, and abide with the other process. This lesson taught me to look for several alternate ways of diagnosing business requirements .In the detailed design process we targeted the end-users and the defined work flows by which the project is governed .In the developmental phase we considered the testing phase where we tested the project friendliness and looked for fresh ideas for improving user developments . In the implementation phase is our commitment to our managers to deliver the project on time to end users and check the end user experiences. This simulation has given me some ideas of dealing with real life situations and working in pressured environments .It introduced me to key members like steering groups , stake holders who are the real key people and not only managers who worry about failed projects .I also learned in maximizing business values and do a testing phase analysis before a project is being handed over the end users .It taught me effective time management and needs for effective groups and members to bring in new ideas for a development .Cayenne Simulations were an insight to real corporate life on how a project gets into real shape and how to deal with a failed project . This simulation taught me about values like networking between other group members to get ideas quickly, so in a consulting field I will try to develop professional contacts via linked- in.com, company parties, business functions etc. All together it gave me a real life consultants experiences and I believe this learning lesson will be helpful for my consulting carer.

Essay --

Mortality The weight of one's mortality and the complexities of life and death are introduced from the beginning of Hamlet. In the wake of his father's death, Hamlet can't stop pondering and considering the meaning of life — and its eventual ending. Many questions emerge as the text progresses. What happens when you die? If you're murdered, then will you go to heaven? Do kings truly have a free pass to heaven? In Hamlet's mind the idea of dying isn't so bad. It's the uncertainty of the afterlife that frightens Hamlet away from suicide, even though he's obsessed with the notion. A turning point for Hamlet occurs in the graveyard scene in Act V. Before, Hamlet has been appalled and revolted by the moral corruption of the living. Seeing Yorick's skull (someone Hamlet loved and respected) propels Hamlet's realization that death eliminates the differences between people. The sheer number of bodies at the end of Hamlet can be misleading. Even though eight of the nine primary characters die, the question of mortality is not fully answered. The questions about death, suicide, and what co...

Feasibility Study Sample Food Cart

FEASIBILITY STUDY CHAPTER I INTRODUCTION This feasibility study aims to rationalize information of a proposed business in order to provide a clear rationale of basic factors in marketing which includes the strength and weakness in a venture and the opportunity and threat that is presented by the environment. Background of the Study Food is the primary necessity in the world. It is usually of plant and animal in origin which is consist and contains essential nutrients ingested and assimilated by an organism to produce energy, stimulate growth, and maintain life such as carbohydrates, fats, proteins, vitamins, or minerals. Historically, food is secured through hunting and agriculture like farming and animal raising. By that time, food is not yet a trend in the worlds industries. Nowadays, food industry supplies the world populations consumed food energy. The industry is supported by intensive farming and industrial agriculture to continually supply the global demand for food. The emergence of food production industry has been a large break for companies and entrepreneurs to grab the opportunity of global need of food. Such businesses like restaurant and food production, manufacturing, and processing has arise. These businesses did establish a development in every product in order to give the consumers a better product. These matters now triggered the public to establish standards in buying and purchasing food products. Then quality in food now gives the challenge to the business to essentially sustain the stability of sales in the market. In the Philippines, the Department of Food and Drugs is the agency that monitors, examines and studies the quality and standards of food and drugs as a part of protecting the public’s health and safety in consuming food products. Because of the rapid growth in the field of food business, from single product, marketing experts has come up with the idea of food product variations in order for them to withstand the competition. Variations come into different approaches in catching the attention of the consumers. Flavor is one variation that happens to be so much effective. Included in the variations in flavor is the taste of the consumers, like in the Philippines where there are a lot of tourist visits the country, the need for different kinds of cuisines is in demand. Example of which are the traditional foods in different countries like European, American, and the famous Asian cuisines such as Chinese, Japanese, Korean and Malaysian. Another is the target age as a variation of products. The tough competition has given the marketing experts to look for other ways to reach and attract people. They come up with the idea of advertisement. They advertised their products through televisions, radios, flyers, billboards, and even in the internet and many more which uses icons like popular television personalities, famous sports individual or team, and even the owners themselves. This marketing strategy has affected the market effectively not only in the country but internationally. Because of the progress in the food industry which only the companies have acquired to offer, they have the majority control of the price of retail. This is why the government has established another agency except from the BFAR (Bureau of Food and Drugs). The DTI (Department of Trade and Industry) is the agency that monitors the prices of the products to maintain fairness in between the buyers and the manufacturers or dealers. They avoid products from being overpriced. The small scale businesses and entrepreneurs found an opportunity in the food industry through purchasing and producing their own food products. This has been rapidly grown, where there were so much of pioneers in a certain product concepts in order for their business to be uniquely different from the others. The opportunity and trend in the industry has given the idea to the proponents to serve the consumers a new food product that will catch the public’s taste preferences from trying this kind of bread. The purpose of this study is to determine the feasibility of Roll&Wrap Bread House, foods in Calasiao to provide a distinctive way in serving a delicacy of differently unique style in affordable yet quality food product from a different line. CHAPTER II PROJECT SUMMARY This part of the study introduce about the features of the proposed business. Including the history, goals and aims, description of the project, feasibility criteria, mission and vision statements and particularly the basic outcome of studying the business proposed. Name of the Enterprise In business world, one of the most relevant things that business should have is the business name. It has the greatest influence on the amount of business it will attract. Roll&Wrap Bread House will be the name for the approaching business. As the name bring about, â€Å"Roll† means to say that it is a piece of bread that is rounded and usually a small size. Besides, â€Å"Wrap† means to fold as cover as roll does. Considering the name, Roll and Wrap was formed which really fits to the business enterprise as it produce and market different varieties of roll and wrap bread. Roll&Wrap Bread House is easy to put in mind. The name itself was referred what the business is all about. This will help the consumers get to know further about what the business is trading. This business logo shows the rolled bread with a bread roller to really expose what the business brings about. The images itself with its matching color are for the combination of simplicity and attractive logo. Description of the Project Roll&Wrap Bread House is a bread enterprise where all customers are very much welcome to buy an extraordinary tasty bread with different varieties of fillings. This business will provide good quality of raw materials that combine performance and valued prices that are distinct from other competing products. The product will be categorized by its different bread fillings and distinct sizes such as bite size. In this case, bread shop is valuable and necessity for those people who loves to eat bread and this considered as side dish. This business will be able to give the best bread filling too, that might people love most including the common fillings. This business provides the affordability of the product for the consumer from the exclusive to ordinary people. This business will put up into the particular place and in a crowded area to make sure of making more consumers. The project will be advocate by those people who are intentionally and get to use to know about the situation from the consumers who are tight in budget. The business will manufacture breads that have particular different kind of tasty bread fillings and adorable appearance. Mission Statement Roll&Wrap Bread House should continuously manufacture this kind of business enterprise to be able to become one of the popular bread stores in industry by accommodating to its competitive environment. This could be occurring by indicating its mission statement. Roll&Wrap Bread House mission is to produce delicious bread products, to accomplish the good service and meet the exact expectation price of the consumers and by innovating the other features of the said product. Vision Statement Roll&Wrap Bread House is looking forward to be more popular in the fields of this business as the future comes constantly. Roll&Wrap Bread House envisions itself to be most prominent bread shop in the country and to give rise for new ideas to adapt in today’s changing world. Goals and Objectives The business goals and objectives are as follows: †¢ To provide a distinctive way in serving a delicacy of differently unique style and flavor of the product. †¢ To promote a profitable enterprise that meets the customers needs. Long-range Objectives †¢ To spread the business all over the country. †¢ To gain 50% loyalty of consumers in a month. †¢ To increase the company's market share. †¢ To rise the profits in a year. Feasibility Criteria Roll Bread House is a bread house that support to the responsibility of having a good taste on the people most especially for those who like very much to eat bread. One of the aims of this project is to promote a nourishing bread snack but also good services for those people that would like to buy the said product. When it comes to choosing project it is important to know how much it takes and whether it is marketable in the marketplace. Furthermore, this business will establish not only to find more profits and earn more money but also to give distinct service especially to the product that may contain good and healthy ingredients that could benefits to the consumers. Form of Ownership The proposed business will be managed by owner who has the ability and knowledge in business world in collaborative operation and can handle any problem. This will be relevant in organizing a business to get the ideal outcome of the enterprise for the consumers. Location The proposed business enterprise will be established in Poblacion East, right at the town of Calasiao in front of the Calasiao Central School. Brief History of the Project This project was started to a collaborative mind-set of each member of the group wherein the bread was selected to be the main factor until it come up to Roll Bread House. The proponents taught that this would be better to sell, on a specific place including urban places or in the City because of its affordable prices and good taste. Project Timetable Status As the business established from the very first time in industry, this may become popular and introduce to all consumers. Therefore, when time is getting longer as it started, the project expected to be more prominent in industry and to continuously give the best products for the customer wants. Furthermore, the project will be able to make innovations at certain time. Nature of the Industry Roll Bread House is a fine and pleasant business. The good one is that this business will continue to grow and succeed when the target aims are reached. The possible problem in business world is that competitors are being existed as common. So far, nothing to worry about when competition is present when the business has the potential to raise more than the expected goals. The business can be easily managed as it requires economically resources. Primarily, this kind of business even it gradually exists in industry, the most important is that it makes consumer attract instantly. Mode of Financing and Investment Cost The mode of financing is clearly come from the partnership of Aurora, Uson and Casem due to their patient in saving money for the project. The business is just simple but not that pretentious one. The estimated cost of the total business is ____. Funds will be allocated as follows: food kart P15,000. 00 Total price of the equipments P150,000. 00 MaintenanceP18,000 Store renovationP10,000 Raw MaterialsP20,000 Total

A Temple Dress and a Wedding Dress

A Temple Dress and a Wedding Dress For a woman, the day of her wedding is one of the most magnificent, best days of her life. No woman dreams to wear an ugly wedding dress on that very special day. And on that unforgettable day, a groom will see his wife-to-be as the loveliest and beautifully dressed woman in the whole universe. Of course, that kind of love and affection will not end on that day, Nonetheless, it is also vital that on that day, the bride should be a wearing a dress or a gown that will let her stand out.It is typically recommended for a bride to wear a modest wedding dress. In today's modern generation, it is valuable to keep the sacredness of a wedding; one way to do that is to let the bride and all the females included in the entourage to wear modern yet modest wedding gowns. When talking about a temple dress, it is somewhat different from the usual wedding dresses that people typically see today. This kind of dress is what a bride wears during a Mormon sealing weddi ng ceremony.This kind of Mormon ceremony has many similarities with a wedding; nonetheless, a Mormon bride is allowed to experience both a wedding and a sealing ceremony. In addition, not all Mormon couples have the right to go through a sealing ceremony; those couples who are permitted to do so are given a special permission by their church leaders. A Mormon bride may have freedom in choosing the kind of gown she wants to wear on her sealing ceremony, but she must keep in mind that the key to an appropriate temple dress is simplicity and modesty.Some specification or details of temple dresses include the following: it should be a white dress; the sleeves should be long; it must have a high neckline; and many other details. Whether in a church wedding or in a Mormon sealing/wedding ceremony, it is significant for the bride to be the model of modesty, real beauty, and simplicity on that sacred day. A wedding is holy and should be respected so wearing a modest wedding dress is one of the best things a bride can do on the day when she promises to give her love eternally. She does not only promise to her future husband but to the Superior one, most especially.

All Summer in a Day Essay

All Summer in a Day Essay In the shorty story, All Summer in a Day, by Ray Bradbury, the author expresses a tone of enthusiasm and excitement. On the planet Venus, the sun only comes out once every seven years, and when it does, it only stays out for about two hours. Margot is a 9 year old girl who was only two years old the last time her eyes met the luminous sunlight. She has dreamt about this day ever since she made that contact, and today is finally the day that she gets to feel that warm sun beaming down on her again.Because she was so caught up in her own little creative world, dreaming about this day, Margot typically shut the rest of the world out, which included her fellow class mates. Margot’s class mates don’t like her so they pick on her, and bully her every single day, all due to Margot not wanting to play games and sing songs with them unless they have something to do with the sun coming out. As a result of their hatred for her, the students decided to loc k Margot in the closet when the teacher decides leave the room for a few minutes to prevent her from seeing the sun come out.All of the children surround the window as they know that something magnificent is about to occur. The typical rainy weather finally comes to a stop and everything becomes absolutely silent. So silent that they can hear each others presence. They can’t even hear Margot ‘s pounding on the walls of the closet doors begging to be released. As the sun at last creeps through the mist of the ugly rain clouds in the sky, the children are filled with joy and playfulness. Just then, the teacher comes back into the room and shouts â€Å"Who wants to play! All of the children race outside to play in the glorious sunlight and let the fire burn their craving bodies. Page 8 describes the terrain and environment of plant Venus at this very moment, â€Å"They stopped running and stood in the great jungle that covered Venus, that grew and never stopped growing, tumultuously, even as you watched it. It was a nest of octopi, clustering up great arms of flesh-like weed, wavering, flowering this brief spring. It was the color of rubber and ash, this jungle, from the many years without sun. It was the color of stones and white cheeses and ink, and it was the color of the moon. One girl suddenly screamed out of no where as she opened her palms to a terrifying drop of rain. This marked the childrens’ last thirty seconds of their brief, glorious spring time. When the children finally got shoved back inside in class room by the adrenaline rush of the thunderous lightening from the hideous gray sky, they remembered that Margot was still locked locked in the closet and began to feel bad as they slowly creeped open the doors to let her out. Margot had missed the chance to make her wildest dreams come true.

AT&T Introduction and Corporate Ethics Assignment

AT&T Introduction and Corporate Ethics - Assignment Example AT&T has consistently been providing its consumers with reliable, durable and most importantly creative products for more than a century. AT&T is popular as a principal provider of IP-based communications all over the world. Among all US wireless carriers, AT&T happens to offer the maximum international coverage and is the fastest network of mobile broadband in the US. AT&T phones function internationally. The number of the total broadband connections of AT&T also exceeds those of all other companies in the US. Presently, AT&T is making its way into the entertainment industry by expanding its video packages. AT&T is trying to include many prestigious TV services including AT&T DIRECTV. â€Å"It's part of our "three-screen" integration strategy to deliver services across the three screens people rely on most — the mobile device, the PC and the TV† (AT&T, 2011). The customer services provided by AT&T are remarkable. One of the most fundamental and essential the traditions of AT&T is innovation. Making use of its technology, in the year 1927, AT&T located its way to the first ever transatlantic phone call. The UNIX operating system developed by AT&T played a fundamental role in the development of the Internet. Many other operating systems like Linux that are presently in use worldwide were originally derived from the UNIX operating system. ... â€Å"Today, our mission is to connect people with their world, everywhere they live and work, and do it better than anyone else. We're fulfilling this vision by creating new solutions for consumers and businesses and by driving innovation in the communications and entertainment industry† (AT&T, 2011). AT&T’s Vision AT&T developed its network globally with a view to providing the networking specialists in the AT&T Labs with plenty of resources in order to make them better equipped for making the disparate systems function together. AT&T has become a standard for others to compare themselves within the capacity of the world’s most efficient, reliable and the fastest global network.     

Men's magazine and the gender represent in its industry Thesis

Men's magazine and the gender represent in its industry - Thesis Example magazines available in Australia tended to be a little biased in their projection of the contemporary male identity, giving more coverage to a specific ethnicity, and highlighting the views and preferences of that ethnicity. No wonder, such an approach towards the representation of male identity typically stereotyped the notions of male identity. In that context, this portrait shoot indeed managed to dilute such stereotypical representation of Australian men, bringing in a multicultural perspective, which is essentially an Australian concept. A. Well, nobody will deny the fact that Australia is a vibrant multicultural society. However, one essential aspect of multiculturalism is that people affiliated to different ethnicities and pursuing the same professions do tend to have different needs, aspirations and expectations. Yes, I do believe that the way people tend to project themselves and the way they manage their outlook is to a large extent shaped by where they were born and how they were raised and brought up. In that sense the given portrait shoot has successfully managed to project this fact. This portrait shoot has been able to make a successful use of the lighting, photographic techniques and color scheme to bring out the variations inherent in the selected four men, thereby on the one side highlighting the commonalities inherent in the standard image of an Australian male, but, at the same time, building on the ethnic typicality and variations of the four subjects in a way that celebrates their ethnicity and cult ure. I must say that in this sphere, this portrait shoot is indeed innovative and remarkable. A. Well, when I consider the fact that this portrait shoot had been compiled by a female artist, I find it both regular and insightful. In a way this portrait shoot is regular in the sense that the compiler has adhered to the basic fundamentals of photography and lighting, and it does not make it any special in comparison to any other artist, be it a male

Learning and innovation in supply chains Essay Example | Topics and Well Written Essays - 4000 words

Learning and innovation in supply chains - Essay Example The entire process of supply chains is highly complex but there are a few factors that affect their viability the most. It is an evolutionary process that requires continuous adaptability, flexibility and innovation. Supply chains are something that cannot be maintained with monotonous routine and neither can they function on the basis of past performance or success alone. The contemporary trends of rival companies, and knowledge and insight gained from past lessons of success or failure, and the resulting innovation in supply chains keeps companies alive. Thus, learning and innovation is fundamental to company survival and supply chain viability. Knowledge development may enhance supply chains to a great extent and increase the effectiveness of the entire system of the supply chains ranging from production up till delivery to the end consumer. In the age of competition, companies strive to speed up their production and make quick deliveries via their supply chains without compromising on their quality. Consumers now enjoy the numerous alternatives of their required products and services and they prefer speedy deliveries. Thus, the competition between rival companies is not only based on quality but on timely deliveries as well. â€Å"Thus, fast cycle time facilitates increased market share, as well as lower overhead and inventory costs.† (Hult, Ketchen, Jr., & Slater, 2004) ... ion activities, information distribution activities, and shared meaning—and cycle time.†(2004) It is highly essential for companies, especially their management and decision- makers to learn continuously about the changing trends of consumer market and how they affect supply chains. The expectations of consumers from supply chains like timely-delivery should be studied in depth, so as to incorporate achieved memory in developing strategies of companies. Achieved memory should be in no way considered as the final word- rather, knowledge acquisition activities should be continuously carried out to compete with the rival companies and to retain market share. Timely delivery also ensures maximum market share and profit. Consumers obviously prefer spending their money on such products and services that save their time. By gaining consumer trust through timely deliveries, companies can eye big shares in market. This type of a conclusion can be reached after investigating thoro ughly the effects of timely-delivery on consumer market. â€Å"Said differently, the more knowledge chain members possess, the greater their awareness that additional knowledge can ultimately enhance outcomes.† (Hult, Ketchen, Jr., & Slater, 2004) All chain members should be involved in the learning process so as to make the entire process smooth and fast. As all members shall benefit from the enhanced outcomes, therefore the learning process should be shared by all. Increased levels of awareness lead to effective running of the supply chains and this can be achieved only through continuous learning. The acquisition of knowledge must be conveyed to all concerned departments/firms involved in supply chains- such activities are also known as information distribution activities. Information distribution

A discussion by Lanston Hughes Essay Example | Topics and Well Written Essays - 250 words

A discussion by Lanston Hughes - Essay Example families and kids now of their own but it is amplified by the awkwardness of their chance meeting in the busy park in early autumn after years of no communication, each hurrying on the way home before dark. The autumn season signifies the progression towards a time of darkness and coldness, the season of winter. This also somehow conveys the message of being in the sunset or twilight of their lives already, in middle age and soon into retirement age. The exuberance of their youth had been gone and each of them is now weighed down by their respective marital and familial responsibilities. Their sense of loss is further emphasized by the loss of time, if only they could turn back the clock and go back to their younger days when they were the best of lovers. Both of them are now a bit old, although Mary is older than Bill, since she is the elder of the two. The setting of the story is unfailingly very depressing, shown by the metaphors of fallen autumn leaves from the trees, â€Å"fell without wind.† The time of day was â€Å"autumn dusk† which is â€Å"nearly sunset† already; a few more minutes and it would be dark as night sets in. It was â€Å"cold.† Figures of speech used, such as metaphors and euphemisms symbolize the regrets of not having pursued their dreams; both are now in the autumn of their lives (Hughes, 2002, p.

Buddhism Research Paper Example | Topics and Well Written Essays - 500 words

Buddhism - Research Paper Example Buddhism is among the few leading religions. This religion started about 2, 600 years ago in India. Sakya is believed to have started it is a prince of the tribe called Siddhartha Gautama (Kozak, 2011). The basic teachings of Buddha came from the time he became enlightened after a certain farmer had beaten his ox in a grazing field. Buddha wondered why the farmer had beaten up his ox and why a living thing like an animal ought to feed on another creature in order to survive (Kozak, 2011). He was able to discover three prominent marks of reality. Everything that exists is due to conversion from one form to another. Nothing new has been formed, or nothing destroyed completely but simply changed (Kozak, 2011). If man destroys something around the environment, he is destroying himself. Buddha was aware of this truth. For this reason, Buddhists did not kill animals (Kozak, 2011). This is a universal truth that he strongly believed. Everything is constantly changing, and this is the reason why there is a different history from the life that is lived now. People and other living things die out and are being replaced by others. The environment also changes from one state to another (Kozak, 2011). He also believes in constant transformation, and the universe, which is stated as karma. Nothing ever takes place in our lives unless we ought to have it. The measure of what we receive either good or bad is exactly what we earn. This is a lesson that teaches individuals to create a bright future (Kozak, 2011). He believes that suffering is common to all. Everyone gets to suffer from life situations that make us unhappy. The reasons for these sufferings are due to people’s ignorance and greed. Every person should enjoy life without being greedy. In order to do this, all the greediness and ignorance should be cut off entirely (Kozak,

The novel by Steinbeck Essay Example for Free

The novel by Steinbeck Essay Of Mice and Men, the novel by Steinbeck, frequently dramatises the constant action of back-to-back scenes. Consequently, the novel shares a strong sense of time, which is a formal element of most movies. Steinbecks novel is not targeted at a selective audience in view of its vernacular dialogue and informal touch. Also considering the fast-paced action, Of Mice and Men is very adaptable to a movie version. Using various devices up his sleeve, it is very important that the filmmaker gets across a sense of setting and colour in connection with characters thoughts and feelings. In preparing the final scene of the movie version of Of Mice and Men we were trying to focus on Lennies vulnerability in the outside world, the decline of Georges self-esteem with the demise of Lennie and how the setting and the environment (especially Lennies desired rabbits) reacted to the catastrophic conclusion. Our precise aims regarding filming technique were to use a combination of low and high-angle shots, camera FX to reflect the plot e. g. , dew, steam, fast/moderate paced camera, and deliberate exclusion of the camera from any part of the shot. For soundtracks/FX, we especially tried to imitate characters moods and feelings. Finally, suitable dialogue in calculated manner and appropriate timing re-enforced our essence of Lennies demise and Georges position. The establishing shots arouse an audiences preliminary attention and directly convey a filmmakers purposes. This is because setting, colour, smell, movement and a characters intentions are all elements of this shot. In our film, George carries a great appeal to any audience and connects them with Lennies reality. In the first subjective shot, George scrambles onto his horses saddle and shoots past the ranch at top speed while camera does not linger on setting. I thought that because the camera does not linger on setting, an audience unaware of Steinbecks final plot might get mystified or puzzled as to why George acts so instinctively. We decided on this camera movement keeping in mind that George is very determined and sincere with his friend and he will do the best up to his ability to protect Lennie. The audience can now sense something will go wrong and George will try to help Lennie to get out of the mess. This shot will prompt most audiences to form their own speculations of what is to happen next.

Strategic Management For Fly Dubai

Strategic Management For Fly Dubai This paper explores the existing aviation company Fly Dubai in a manner that analyzes and evaluates their current operations and efforts in a manner relative to strategic management. Further to this, the paper suggests that Fly Dubai is still relatively young in the market and requires a significantly more amount of experience before it can be labelled as competitive with other companies in the industry- namely, Emirates Airlines, Etihad Airlines and Air Arabia, SAMA, NAS in Saudi Arabia. The first part of the paper comprehensively analyzes the aviation industry at the present, and this serves purpose to gain knowledge about the competition and the market before a constructive and logical analysis can be made about Fly Dubai. Therefore, important factors such as the external environment, internal environment and Porters Five Forces are discussed. The second part of the paper is directly relative to Fly Dubai as well as their chief competitors in the industry. Here, certain Generic strategies are analyzed and proposed to indefinitely help the company gain a competitive advantage. Another important framework we used is the Product Growth Matrix, which analyzes the situation that they are facing, and we have proposed that they use Market Development. Ultimately, the paper ends with a conclusion and recommendations, which we believe would best, support Fly Dubai. Part 1- Industry Analysis Introduction This paper is focused on developing Strategic Management for a major public aviation company and their expansion into the industry with a new strategy to give them a competitive advantage against their competition. Unlike a business plan, a strategic management focuses on the two major factors that surround scheme of business development for the related industry, and the company. Since the core value of a business is generating acceptable returns, this paper concentrates on the methods that they particularly went through in order to achieve it. Although strategic management is increasingly important for the success of products, it is also important to establish that the industry is swiftly ascending with fresh ideas continually making a consumers life relatively easier and more pleasurable. A service-based business is extensively labour-intensive, and to sell the service requires an excellent business development team and therefore, it is also necessary to productively market your employees and their skills in order to gain more business. Therefore, in this paper, we will be studying the public aviation business based in Dubai that only concentrates on chartering passengers through the use of their Low cost carriers. This company is known as Fly Dubai. Our Strategic Management analysis will conclude theories and frameworks commonly used in the corporate world today such as PEST Analysis, Competitor Analysis, SWOT Analysis, Porters Five Forces, Porters Generic Strategies and many more. Ultimately, we will establish a number of results and based on it we will provide several recommendations and a conclusion. Industry Trends The Aviation industry in the UAE developed in 1985 when Emirates Airlines was founded after Gulf Air reduced their flight services to Dubai. This is when Sheikh Ahmed bin Saeed Al Maktoum took action and started the company in order for citizens in the UAE to be able to travel more frequently. In October 1985, the company flew their first routes from two leased planes. Nowadays, many other airlines have emerged in the UAE to compete with Emirates including Etihad Airways, Air Arabia and Fly Dubai. (AFP, 2009). Not with standing the increased success in commercial airlines appearing in the UAE, Fly Dubai differs largely due to the fact that it is a cost effective airline. According to Saif Mohammed Al Suwaidi, Director General of GCAA said: Air operations in UAE so significant growth in the first quarter of 2010 (n/a, 2010). The Middle East Business Aviation Association (MEBAA) has confirmed that the number of business jets in Middle East region have grown to about 500 aircraft in the past few years showing a growth of approximately 30-40%. Further to this report, the Aviation industry is expected to grow at 15-20% annually over the next four years to become a multi-billion dollar industry. It also assumes that from the year 2012-2018 the MENA region will receive 20-25% of the new business amounting to about  £300 billion. (n/a, 2009). PEST Analysis The first general method, which is commonly used in the analysis of the external environment, is through the PEST Analysis. It is increasingly important to understand the nature of external surroundings as they inevitably play a major role in effecting the companys operations. Fly Dubais PEST projections can be seen on the next page. Factor Description Implications on the Aviation Industry Political Low government intervention Supports foreign direct investments which leads to political stability In regards to locally owned companies, the government does not intervene and actually supports their operations Investments help increase the countrys GDP which is favorable for the government Economic Inflation over the past few years has led to more costs Stable interest rates and no taxes Rise in GDP and disposable income GCC unemployment rate had decreased from 12.4% to 10.5% (McGinley, 2010) Inflation has led to higher labor and operating costs, but also shows the expansion in the UAE This has led the business being able to borrow more without the fret of taxation and increased cost The countrys growth in GDP and disposable income mean that consumers have more money to spend on Aviation services This gives a positive sign to increase liquidity in the market. Socio-cultural Growing social trend in the Aviation industry Young workforce Low cost appeal (n/a, 2010). Increased number of tourism More people are using chartered services which indicates an overall industry growth A younger workforce will reduce costs for pensions Because of the recession, people have decreased their spending by allocating cheaper airlines Tourism will increase by 40% in next 3 years. (n/a, 2008) Technological New plane models available in the market Better operational technology Online booking These models which companies have ordered make them more competitive as their service is more desirable by having modern technology Business operations can run smoother as technology helps them reduce costs and improve quality of the service LCC dont focus on sales offices for lowering their costs ,so they focus on their website and make it more efficient for them and clinets. Strategic Group Map As we can see from the graph above, the two measurements we have chosen for our strategic group map is product quality and price. The graph above shows us that Emirates airlines and Ettihad airways have the biggest market share and they are competing against each other. As Emirates Airlines announced in their website, that they aim to increase their market share to 70% by 2010 without compromising their reputation for quality. (Emirates, 2010). Although they dont start from the same point, but Ettihad Airlines are trying their best to compete with Emirates by giving better offers and prices to same destinations, so people got attracted and didnt mind the 45 minutes drive to Abu Dhabi for the same kind of quality and cheaper prices. Now these two companies are indirect competitors for Fly Dubai. The major competitor for Fly Dubai is Air Arabia, where they launched in Sharjah Int. Airport before Fly Dubai was established. So, people were aware of Air Arabia and tried the experience of flying on a low cost carrier. Thats their major competitor, and they have other competitors but from different countries such as, Al jazeera airlines where they are based in Kuwait, and Fly Nas and Sama airlines where they are based in Kingdom of Saudi Arabia. Five Forces Analysis Michael Porter, the man behind the theory of differentiation states that a business needs to spend more money on creating these values added products or services in order to make it relatively obvious that the product or service is different. (Cordle, 2008). Michael Porter developed the Five Forces Analysis, which primarily helps companies in dealing with internal and external competition from customers and suppliers as well as from other competitors. It also establishes the risk of the current product or service offered. This is all incorporated into a diagram, which is illustrated below: Threat of new entrants Product differentiation: Medium as the aviation industry has been quite innovative on product development and has used all the ideas available- however; they have also proven to be strong competition and adapted similar features as well as their own unique features. Capital requirements: High as the technology used is constantly changing, developing and growing which would justify the need for high capital technological assets and new aircraft models Cost advantages independent of size: High as costs generally vary depending on how large the establishment is, how many staff members are employed, and the amount of customers that use the services or buy the products Access to distribution channels: High as the airline companies can acquire customers through different means such as the internet, travel agencies, sales calls and from their own offices After this analysis we can see that the threat of new entrants is low because the industry is hard to enter. Bargaining power of buyers Concentration of purchases: High as the amount of purchases is decided by the buyer and ultimately determines sales revenue Alternatives and substitutes: High as there are a large amount of carriers that consumers can choose from and all have access to Price or cost sensitivity: High as consumers would generally select a business that offers a fair otherwise cheaper price for the same products Importance of quality: High as consumers have adapted to a certain taste and they constantly assess product quality and customer service to determine their buy Amount of money saved by consumer: High especially during the financial crisis where savings and survival is has grown to be extremely important. (n/a, 2009). Here the bargaining power of buyers is high. Threat of substitute products Price limitations: Medium as this affects the highest amount they are able to charge to consumers and ultimately demonstrates the amount of revenue they will make Ability to upgrade: High due to the rapid advancement of technology and the introduction to newer models of aircrafts from different companies Costs in production: Medium as technology can enable cheaper production but they still employ a large amount of staff in the region Price of substitute: High as this can negatively affect each companies sales growth if another company gains customers due to cheaper prices- this ultimately seems to benefit Fly Dubai more due to their cheaper prices Performance and quality: Low as Low cost carriers are new companies that only started up a few years ago and their scope in the business is low. That is, they do not fly to many destinations and they do not have a wide customer base at the moment. It is high for companies such as Emirates as they have experience, and their high quality brand name and services is difficult to match Here the threat of substitute products is Moderate. Bargaining power of suppliers Low cost carriers purchase their complete air fleet from suppliers such as Boeing and Airbus. They then hand this to third party companies to input entertainment systems and furnish the interior for the different classes, which ultimately create value-added amenities by using this method. Here we can see that the bargaining power of suppliers is Moderate Rivalry among competing firms Numerous competitors: High rivalry as each company is trying to capture the same target market and therefore use their advertising, marketing and promotion techniques Industry growth: High-the market has shown that this industry has grown significantly over the years and more people are gaining access to travelling Differentiation: Medium as there is only a limit to the innovation that can be done on an airplane. However, Low cost carriers have incorporated many other components on their plane such as entertainment, shopping and many more. Amount of fixed costs: This can be determined by factors such as rent, wages and capital expenditure. From this, we can say that it is high. Height of exit barriers: Low for Low cost carriers as they control a relatively small market share, but it is high for Emirates and Etihad who have a vast number of customers which they cater to. Here we can see that the Rivalry among competing firms is Moderate/high. In conclusion, we see after analyzing the five forces, we can say that the market is moderate to high, which is hard to get in because of the difficulties, high starting cost and the experience needed to enter to airline industry. Core Competencies/Key Success Factors A core competency is defined as a companys basic business and area of greatest expertise that provides consumer benefits, not easy for competitors to imitate and can be leveraged widely too many products and markets. (Campbell Luchs, 1997) Essentially, a core competency should accomplish three things: Concrete on the popular destinations to expanded their market. Significantly improve the following attributes. Availability / Scheduling Terminal / Ground Services Price Reputation Prove to be challenging for competitors to imitate their cost leadership strategy. Based on this, airlines would have three major competencies to gain a competitive advantage over each other in the region. The first core competency that low cost carriers will have is related to their prices, which is significantly cheaper compared to other airlines in the region. To accomplish this, they will need to identify and analyze their operations and costs thoroughly to see where they can minimize their costs so that their low fares will not disrupt their ability to generate profit. This will give them a competitive advantage, as customers would prefer low cost airlines, and retain their loyalty to the brand. The second core competency they will offering additional services to customers. Generally, people associate a low-cost airline with no service- but Low cost carriers will differentiate them here and offer a special service by adding additional costs for the service. The last core competency will be the vast variety of destinations they travel to. Although the companies are still relatively small now- they will eventually expand and fly to a large number of countries in the different regions which will attract more people to use their service for less cheaper price from the other airlines. Industry Environmental Scan External Opportunities and Threats Opportunities Lack of price competition in the UAE market: Since most of the airline carriers are relatively high in costs compared to others in the world, local air carriers do not engage as actively in price competition. Fly Dubai however has started with this. Potential to attract clients from the entire region: Since the other airline companies in the GCC do not often fly internationally to popular destinations, the local air carriers in the UAE can attract them as they do fly to these areas. Expansion into international markets: Due to their value added services and state of the art planes, they appeal more to customers and therefore if airline companies in the UAE situate themselves more internationally, they can gain more customers. Contract to corporations and executives: The airline companies can further increase the amount of frequent flyers and gain more revenue by targeting companies that are situated around the GCC. In particular, multinational companies are ones that have executives that need to constantly travel, and therefore they can take advantage of this situation. Threats Increasing costs in the aviation industry: Due to the increase in technology and the value added services they provide, costs have become increasingly expensive for the aviation industry. Furthermore, the costs of labor are also quite high which adds to their total expenses. Shortage of skilled labor: In some areas, the aviation companies here lack skilled labor to perform certain tasks such as aircraft engineering and maintenance, marketing and other activities. Emirates is the only company who has skilled employees in these departments whereas others are not as efficient. Damaging impacts on the environment: The emission of carbon and greenhouse gases from the aircraft fuel has proven to be detrimental to the environment and therefore companies need to be aware of this and somehow prevent it. Falling prices: In certain industries such as real estate, prices have fallen drastically, and this leaves corporations with less money to spend on services. As a result, companies have cut back their traveling costs. Competitors increasing: Due to the increasing amount of free zones in the UAE, multinational companies have found it convenient to start their developments in the region as it is low in cost. As a result, there is an increase in competition from other airlines internationally. Industry Internal Scan Internal Strengths and Weaknesses Strengths Support and patronage from government: The UAE government owns and controls all of their airlines and therefore they all gain financial support. Diversified and state of the art planes: The planes, which they own, are newer and significantly better than many other airline companies around the world. Popular and growing companies: The aviation industry consists of the few primary companies offering flights and since their services are relatively good, this improves their brand image to the population. Value added services provided to all customers: The service incorporated in the UAE airline companies are significantly better than others around the world Memberships: They all have memberships in prominent establishments such as Middle East Business Aviation Association which improves their trustworthiness Weaknesses Based mostly in UAE which limits their intake of customers from abroad and around the region: Most of the aircraft companies focus solely on chartering customers in the UAE which limits the potential business they could be making High employee turnover due to low morale: Labor laws are constantly being refined in the UAE, as it is still a developing country. Further to this, they require more experience human resources staff in order to motivate employees to enjoy their job and stay at the company as well as performing highly Business opportunities such as cargo transporting are not always taken advantage of and are expensive: The UAE is a business hub and many companies around the world are establishing themselves. However, most of these companies have restrictions so they cannot produce many products and local companies only produce products for the UAE- the rest is imported. This greatly increases the amount of costs as exported goods are expensive, and they do not partake in exporting their own products, which could potentially earn them more revenue. Part 2- Company Strategy Analysis Mission Statement A mission statement may be identified as the purpose behind a companys existence. The aim is to create an internal image towards employees and an external image towards the public indicating their intentions of operating the business, as well as what they wish to accomplish. Fly Dubai does not have a mission statement on their websites, but from the words of the chairman (Sheikh Ahmed bin Saeed Al Maktoum), he mentioned the following: Our mission is to bring some two billion regional inhabitants affordable, efficient and flexible travel options to and from Dubai. Nine Essential Components of a Mission Statement Customers Services Markets Technology Concern for Survival, Growth and Profitability Philosophy Self-Concept Concern for Public Image Concern for Employees Judging by the various essential components of a mission statement, it is clear that Fly Dubai still needs to work on developing theirs more. (FARNBOROUGH, 2008). Fly Dubai Generic Strategy Essentially, a company that excels in the industry with exceptional performance that yield significantly larger profits than their rivals, they are said to possess a competitive advantage. There are two common strategies that allow a company to reach this goal, and this can be identified as: Cost Strategy Niche Differentiation Strategy (CAPA, 2009). Cost Strategy In order for a company such as Fly Dubai to implement a Cost Strategy, they need to be able to deliver the same benefits as competing airlines, but should operate under a lower cost. In the research studies on Strategic Management, the resource-based view is a well-established principal that helps a business gain competitive advantage by working on their Value Chain and implementing value-added principals. In the next section, I will describe Fly Dubais value chain, which will allow us to see how they gain a competitive advantage. The Value Chain The value chain comprises of a number of activities that are commonly found in business operations, and is identified as important in gaining a competitive advantage and developing and sustaining shareholder value. The diagram below best represents the value chain and the significant inputs that are analyzed: Primary Activities Inbound Logistics: This refers to how Fly Dubai receives their aviation products and services before distributing it. Operations: This refers to how Fly Dubai uses their resources and change it into a service. Their resources are primarily their fleet of planes, which are docked at several international terminals, and in this method they pick up and drop off passengers. Outbound Logistics: This refers to the channels of distribution Fly Dubai uses to effectively sell their flights to customers. They mostly use online booking, travel agencies, and contact customers directly, or customers can contact them via their office. Marketing and Sales: This refers to the identification of target markets, which bring Fly Dubai sales revenue. Fly Dubai carries out extensive market research to reach their customers who are interested in low fairs. Also, they have to create brand awareness among their customers since they just launched. This step is important to expand their market share. Also, through out their marketing research, they can develop new attractive packages as part of their promotions. It will be difficult to develop large marketing campaign because most of their money will be as operational expenses. Moreover, sales are more cost effective when they make it through Internet. However, consumers in Middle East region are not used to buy from Internet. Service: This refers to the post-purchase activities that ensure customer satisfaction. Fly Dubai issues a questionnaire, which they can follow up with customers on the quality of their products and customer service. Also, they added additional services to their customers such choosing seats when purchasing tickets. Those extra services will add more value to Fly Dubai image. In addition, those services will generate a good publicity for the company through word of mouth. Support Activities Firm infrastructure: Fly Dubais firm infrastructure ensures that certain policies and procedures are followed to support the primary activities. Fly Dubai operates from Dubai International Airport, Terminal 2. Dubai Government developed high infrastructure for Dubai Airport to provide excellent services to passengers. Since Fly Dubai fully owned by Dubai Government, they have all the necessary facilities under their control. Human resource management: Fly Dubai uses extensive human resources practices to recruit the best employees, and effectively trains them, develops them in certain company positions and finally gives them compensation for their hard work through salaries, benefits, bonuses and motivation. However, lack of experience is major issue in this new company. So, they supported by Emirates Group to overcome this weakness. According to Arabian Business that Fly Dubai has received more than 11,500 applications from flight and cabin crew. (Sambidge, 2009). This shows the huge amount of applicants who want to work with this company because they believe that it has bright future because of the reputation gained from its mother company Emirates Group. Technology development: Fly Dubai uses technology to lower their cost by selling tickets through their website www.FlyDubai.com. Adding more features to help customers to print their boarding pass and to choose their seat location by extra fees. Analyzing customer surveys to help with the general support of the company. Their technology is also developed to monitor sales and create functional reports. Differentiation Strategy The differentiation strategy is when a company can successfully thrive in the market while charging premium prices to their consumers for products or services. Essentially, leveraging either a better standard of service quality towards consumers, or having a better product performance does this. Fly Dubai can be differentiated from other competitors by adding flights to popular destinations that have great demand from their target market. Since their market is fragmented, differentiation is important to attract more customers and to expand their market share. There are several different ways in which Fly Dubai gain a competitive advantage in this way. It is renowned that they offer a great airline service along with the most state-of-the-art amenities and technology for all classes, and people gather such information when a company expresses their differentiation. The company does this in a number of ways, and this includes: Brand Awareness Fly Dubai can use extensive advertising techniques in order to penetrate the aviation market and create a higher demand for their services. Firstly, it is important to note that Dubai is one of the fastest growing tourist destinations in the world. Their rapid expansion in major industries has led them to dominate the tourism market. Business Operations Another method, which Fly Dubai can use to gain a competitive advantage through differentiation, is by offering cargo services, freight and logistics, engineering services, and plenty of other subsidiaries which associate these services with the company. Therefore, this reflects positively on the brand name. Service Quality Fly Dubai has won recognition for their high service quality. They spend extensive amounts of their budget on the development of human resources, which ultimately leads to a better service quality, and this improves customer satisfaction. Value Added Features Fly Dubai has a number of value added features, which basically offers them more for the money they spend when flying with them. Firstly, they have a service staff, which is guaranteed to delight every customer they serve. These features contribute to customer satisfaction and improve loyalty in the long run. Marketing Mix One of the prime theories of analysis for a business includes analyzing the market in several terms that would help them identify ways in which they can improve, but more importantly creates a structure in which a company can base their product lines on. This is known as the marketing mix or the 4 Ps as it generally covers the following four factors- products, price, promotion and place. Product: The product entails analyzing the services that Fly Dubai currently offers to their customers and how it meets their demands. They are a public aviation charter service that flies a target market of consumers to a number of countries. Price: The type of services that Fly Dubai offers generally have a high cost margin as they are using modern technology along with the most knowledgeable staff to carry out their operations. Therefore, we can establish that Fly Dubai uses a cost-plus pricing approach where they charge the cost of the operation plus a mark-up for their services. Promotion: Currently, Fly Dubai uses many major forms of promotion, and they generally rely on loyal customers and repeat business to make their profits. They consider various forms of advertising through media sources such as television, radio, newspaper, magazines, cinemas, and Internet. Place: Their operations are run from their primary location, which is in Dubai, UAE. Although they are currently quite profitable and the industry has witnessed a large amount of growth, they have room for expansion in the UAE and other GCC countries as a start. Dubai is quickly being recognized as a business hub and Fly Dubai can exploit that market to be competitive and increase their overall profitability. Competitor Analysis When developing a Strategic Marketing strategy, it is always important to identify the main competitors and find out information about their services and how much of a threat they are to your company in the market. The most efficient way to do this is to compare their marketing mix with Fly Dubai, which is seen below: Emirates Airlines (Indirect) Etihad Airlines (indirect) Air Arabia (direct) Product They offer a range of flights to various different destinations and have a luxurious brand to speak of. They also have cargo transportation that is widely used by corporations. This company offers similar services to Emirates but they do not focus on luxury and are limited to flights. Etihad has cargo services but the division is relatively small They offer similar services to Fly Dubai in terms that it is cheaper- but they are still more expensive. Furthermore, Fly Dubai has better planes. Price Emirates has the most expensive prices in the region but they justify it due to the high value services that are offered They offer slightly lower prices than Emirates but their aircraft fleet is very limited and their services are less desirable Their prices are comparable to Fly Dubai, but their services are not as good Promotion Emirates advertises extensively and has many marketing promotions which is seen throughout the media They